LEADERSHIP
A Message from Our
Chairman and CEO.
Our leadership shares a united vision for building a responsible, reliable and forward-looking company, creating long-term value for our partners, customers and the communities we serve.
CHAIRMAN
Building on Experience. Investing in the Future.
Over more than five decades in industry, investment and international trade, I have learned that strong businesses are not built quickly. They are built through sound judgement, trusted relationships, disciplined execution and a willingness to adapt as markets change.
RIPAC represents the next chapter of that journey. Our ambition is to build a regional company capable of developing essential products, strong brands and long-term commercial relationships across the GCC and wider Middle East. We are beginning with everyday consumer and professional products, but our vision extends beyond any single category.
We want RIPAC to be known for reliability, responsible growth and the ability to create lasting value for customers, partners and the communities in which we operate. The foundations we establish today are intended to support a company that can continue to grow across products, markets and generations
Mohamad Serdar
Chairman
RIPAC
CEO
Turning Strategy into a Business Built to Last.
RIPAC is being built with a simple principle: every important decision should have a clear commercial, operational and long-term reason behind it.
My background across finance, auditing, quality assurance, business consulting and entrepreneurship has shaped the way we approach the company. Before committing capital, selecting equipment, developing a product or entering a market, we study the numbers, understand the risks, test the assumptions and look carefully at how the decision supports the wider business.
Our focus is now on turning that discipline into execution — building reliable operations, developing brands such as LEONNE, establishing strong partnerships and creating a platform that can support future product categories and regional growth.
We are still at the beginning of RIPAC’s journey, and that is exactly what makes this stage important. The systems, standards and relationships we build now will define the company we become later.
Sam Serdar
Chief Executive Officer
RIPAC